Last week in this series on Media-focused CMS platforms, we discussed how proprietary CMS systems have long dominated the newspaper industry, and then touched on the more recent trend towards consolidation. Today, we’ll dive deeper into that industry, and what drives newspapers to make CMS decisions the way they do.
It’s common practice in the current market to see newspapers with two different CMS solutions, which begs the question, do newspapers actually need two separate systems? The answer: For now, yes.
Regardless of which newspaper CMS is dominant, it turns out that what we see often with newspaper clients are two CMS systems, one for digital and one for print.
While there are newspapers with two different CMS systems to manage print and digital, sometimes there’s a reason beyond the lack of CMSs that can handle both. It’s really an HR issue. Keep in mind some newspaper companies retain a separate newspaper “editorial” staff that’s for the daily print edition and a separate “digital” staff for their digital properties.
The UK newspaper The Independent used CCI Newsgate’s Escenic as a CMS to manage digital content production, while leveraging Atex’s newspaper CMS solution, DM.Print, for print newspaper content production. In 2015, The Independent UK moved to Drupal for digital production for its two titles ‘The Independent’ and the ‘London Evening Standard,’ but the publisher retains Atex’s solution for newspaper production. The Independent is an example of how a newspaper can change CMS solutions that manage its digital content, while retaining another CMS for print.