Last week in this series on Media-focused CMS platforms, we discussed how proprietary CMS systems have long dominated the newspaper industry, and then touched on the more recent trend towards consolidation. Today, we’ll dive deeper into that industry, and what drives newspapers to make CMS decisions the way they do.

It’s common practice in the current market to see newspapers with two different CMS solutions, which begs the question, do newspapers actually need two separate systems? The answer: For now, yes.

Regardless of which newspaper CMS is dominant, it turns out that what we see often with newspaper clients are two CMS systems, one for digital and one for print.

While there are newspapers with two different CMS systems to manage print and digital, sometimes there’s a reason beyond the lack of CMSs that can handle both. It’s really an HR issue. Keep in mind some newspaper companies retain a separate newspaper “editorial” staff that’s for the daily print edition and a separate “digital” staff for their digital properties.

Media industry watcher Digiday released a few articles over the past year regarding integrating newsroom’s separate digital and print staff. In Digiday’s article titled “The case for, and against, integrated print-digital newsrooms,” The New York Daily News explains how they integrated their digital and print newsroom staff in 2011, primarily to increase the volume of content production. The New York Daily News uses Atex’s dm.Polopoly as a CMS, with content being rendered to the desktop web via Backbone.js javascript framework. Meanwhile, The Daily Mail maintains a newspaper distributed in the UK that is completely separate from its sister digital property that is now a global success with 47 million unique visitors. The Daily Mail tells Digiday that the site is such a success because it stands alone from the newspaper and does not compete on content development. While The Daily Mail’s digital properties are powered by a custom built CMS, the newspaper utilizes CCI Newsgate for its print CMS.

The UK newspaper The Independent used CCI Newsgate’s Escenic as a CMS to manage digital content production, while leveraging Atex’s newspaper CMS solution, DM.Print, for print newspaper content production. In 2015, The Independent UK moved to Drupal for digital production for its two titles ‘The Independent’ and the ‘London Evening Standard,’ but the publisher retains Atex’s solution for newspaper production. The Independent is an example of how a newspaper can change CMS solutions that manage its digital content, while retaining another CMS for print.